How to Properly Market Your Barbershop
As a business owner, you are in the business of creating positive reactions from your customers. Social media posts, haircuts, interior decoration, music, and free beverages are all vehicles for creating these reactions. The key is to ensure that the customer’s experience with all of these elements is positive.
To ensure that your customers are reacting well to your business, consider the following questions: Are they pleased with their haircuts? Are they happy with their barber? Do they appreciate the interior decoration? Do they enjoy the music? Are they pleased with the free beverages?
To create a positive reaction on social media, it’s important to have an engaging origin story, post regularly, use close-up photos, follow hashtag best practices, and leverage your location and any local sports teams. It’s also important to post on multiple platforms and to have a frequency program in place.
If someone complains that your haircuts are too expensive, it’s important to remember that they are not saying the haircuts are too expensive, but rather that they do not feel the haircuts are worth the price. Instead of lowering the price, work on building value statements that justify the price.
Offering free haircuts to new customers can be a great way to attract new business and increase the frequency of visits from existing customers. Additionally, reaching out to individuals with a large social media following and offering them a free haircut in exchange for a social media collaboration can be a great way to promote your business.
While discounts may seem like a good idea, it’s important to remember that they can cheapen the product and create an addiction to discounts. Instead, focus on offering free services or collaborations to create a positive reaction and increase the perceived value of your business.