Attention SaaS Companies!
Is your website not performing well? 📉
What if I told you it might have something to do with your primary navigation? 🤔
I have been doing SEO for many years and have noticed a clear distinction between top-performing websites and failing websites.
What’s the distinction you ask?
The most successful SaaS companies know how to configure their primary navigation bar.
If I can draw your attention to the pictures below.
Notice how each website has a similar primary navigation bar? That’s not by accident. That’s by design. 👨🏻🎨 🎨
When you set up your primary navigation bar like this…
Products > Solutions > Customers > Company > Resources
What you’re actually saying is this… 🗣
What you do > How you do it > Proof that you do it well > Who is doing the work > Additional resources
This setup is a logical and smart way to guide your customer! 😉
Implement this navigational structure and you will see significant SEO improvement across your entire website!