SEO Advice on Setting up Your Primary Navigation Bar

Aaron Smet
2 min readDec 11, 2021
Photo by Daniel Korpai on Unsplash

Attention SaaS Companies!

Is your website not performing well? 📉

What if I told you it might have something to do with your primary navigation? 🤔

I have been doing SEO for many years and have noticed a clear distinction between top-performing websites and failing websites.

What’s the distinction you ask?

The most successful SaaS companies know how to configure their primary navigation bar.

If I can draw your attention to the pictures below.

Notice how each website has a similar primary navigation bar? That’s not by accident. That’s by design. 👨🏻‍🎨 🎨

When you set up your primary navigation bar like this…

Products > Solutions > Customers > Company > Resources

What you’re actually saying is this… 🗣

What you do > How you do it > Proof that you do it well > Who is doing the work > Additional resources

This setup is a logical and smart way to guide your customer! 😉

Implement this navigational structure and you will see significant SEO improvement across your entire website!



Aaron Smet

I write articles about Tesla, SpaceX, and Elon Musk.