As a business owner, you are in the business of creating reactions. When a social media post creates a reaction it works! When a social media post doesn’t create a reaction it doesn’t work. The post is the vehicle. The haircut is the vehicle. The reaction is the product. Make…

When talking about the most powerful companies in the world, Apple is certainly at the top of the list. However, another company that has recently come closer to Apple in terms of market dominance is Tesla. Tesla is now the fourth-largest company in S&P 500. Thesis Ask yourself the following question…

Spring had sprung in Eugene, Oregon. The campus was revitalized with life. People were bustling around campus and tulips were popping up everywhere. People I hadn’t seen in months, I was now running into on a regular basis. There was a palpable energy in the air. The Delta Gamma sorority…

When I was in college, a friend of mine had a beautiful canvas print of a Vietnamese jungle hanging on his wall. I asked about it and he told me it was a gift from someone named Everett. …

This was the question I was asked as part of a 5-question application for the Kennedy Incubator program run by Wieden and Kennedy each year. Here was my response: Step 1. Choose an Object Step 2. Create a Story About That Object A story gives people a reason to care…

And sometimes, separation is a form of love; the highest level of dedication to one’s heart. She was art, a magical rendition that echoes selflessness in its symphony. The skies never looked more beautiful knowing she was in its presence. A shooting star flying upon manmade wings, destined for a…

In the summer of 2017, my best friend and I moved into our new apartment complex at 2125 Franklin. He had a girlfriend at the time, so he moved the majority of his things to her apartment and left the remaining crap on his side of the bedroom. …

Slack has become one of the most popular workplace communication apps. As a result, it started integrating chatbots to help its users handle a wide range of tasks. Well, at least that’s the idea… These bots can be powered by rules or artificial intelligence (AI), natural language processing (NLP), and…

Very few artists have a better tone and delivery than UK singer Sampha. No matter the genre, emotional performances will always resonate with people. Sampha is a master of emotion. You can hear the emotion not only through his lyrics but by his tone and the cadence at which he…